Sales Email Templates — Cold Outreach, Follow-Ups, Renewals

Battle-tested email templates with merge variables. Cold outreach, follow-ups, breakup emails, renewals, and customer success. Install and personalize in seconds.

Quick question for {{company}}

Hi {{firstName}}, I came across {{company}} and was impressed by what your team is building. We help companies like yours streamline their sales pipeline and close deals faster. Would you be open to a quick 15-minute chat to see if there's a fit? You can grab a time that works here: {{meetingLink}} Either way, I'd love to connect. Best,

{{firstName}}{{company}}{{meetingLink}}
📧Cold Outreach

Initial prospecting email to introduce yourself and start a conversation with a new lead.

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Welcome aboard, {{company}}!

Hi {{firstName}}, Thrilled to officially welcome {{company}} on board! We're excited to get started and help your team achieve great results. Here's what happens next: • Our onboarding team will reach out within {{onboardingTimeline}} to schedule your kickoff • In the meantime, feel free to explore our getting-started guide If you need anything at all, don't hesitate to reach out. We're here to help. Cheers,

{{firstName}}{{company}}{{onboardingTimeline}}
🎉Thank You / Deal Close

Express appreciation after closing a deal and set expectations for onboarding.

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How {{caseStudyCompany}} achieved {{result}}

Hi {{firstName}}, I thought you might find this interesting — we recently published a case study on how {{caseStudyCompany}} tackled challenges similar to what {{company}} is facing. The highlights: • Challenge: {{challenge}} • Solution: How they used our platform to address it • Result: {{result}} I think there are some great parallels to your situation. Happy to walk through it together if you're interested. Best,

{{firstName}}{{company}}{{caseStudyCompany}}{{challenge}}+1 more
📊Case Study Share

Share a relevant success story or case study to build credibility and move deals forward.

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You're invited: {{eventName}}

Hi {{firstName}}, I wanted to personally invite you to our upcoming event: {{eventName}} . 📅 Date: {{eventDate}} ⏰ Time: {{eventTime}} We'll be covering topics that are directly relevant to what you're working on at {{company}}, including actionable strategies you can implement right away. Reserve your spot here: {{registrationLink}} Hope to see you there! Best,

{{firstName}}{{company}}{{eventName}}{{eventDate}}+2 more
🎤Event Invitation

Invite contacts to a webinar, workshop, or event with event details and registration link.

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Checking in — how's everything going?

Hi {{firstName}}, Just wanted to check in and see how things are going with the team at {{company}}. It's been a bit since we last connected, and I want to make sure everything is running smoothly. A few things I wanted to share: • We recently released {{newFeature}}, which I think your team would find useful • I'd love to hear any feedback or ideas you have Would you have time for a quick sync this week or next? Best,

{{firstName}}{{company}}{{newFeature}}
👋Account Check-in

Periodic touchbase with an existing client to maintain the relationship and surface opportunities.

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Can we find 15 minutes?

Hi {{firstName}}, I'd love to set up a quick call to discuss how we can help {{company}} with {{painPoint}}. We've helped similar companies achieve measurable results, and I think there could be a strong fit here. Here's my calendar if any of these times work: {{meetingLink}} If not, just let me know what works best for you. Looking forward to it,

{{firstName}}{{company}}{{painPoint}}{{meetingLink}}
📅Meeting Request

Request a meeting with a prospect or contact with a clear value proposition.

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{{referrerName}} suggested we connect

Hi {{firstName}}, {{referrerName}} mentioned that you might be interested in learning more about how we help teams like {{company}} with their workflow. We've been working with {{referrerName}}'s team and have seen some great results. I'd love to share a bit more about what we do and see if it could be a fit for you as well. Would you have 15 minutes this week for a quick chat? Best,

{{firstName}}{{company}}{{referrerName}}
🔗Introduction / Referral

Leverage a warm introduction from a mutual connection to start a conversation.

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Still on your radar?

Hi {{firstName}}, It's been a while since we last spoke, and I wanted to check in. I know timing wasn't right before, but a lot has changed on our end that might be relevant for {{company}}. We've recently {{recentUpdate}}, which has been a game-changer for teams like yours. Would you be open to a quick catch-up? No pressure at all — just want to make sure you're aware of what's new. Best,

{{firstName}}{{company}}{{recentUpdate}}
🔄Re-engagement

Reach out to cold or lost leads to restart the conversation.

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Following up on the proposal

Hi {{firstName}}, I wanted to check in on the proposal I sent over on {{dateSent}}. I hope you've had a chance to review it. I'm happy to walk through any questions or adjust the scope if needed. Would a quick call this week work for you? You can book a time here: {{meetingLink}} Looking forward to hearing from you. Best,

{{firstName}}{{dateSent}}{{meetingLink}}
📋Proposal Follow-up

Check in after sending a proposal to address questions and move the deal forward.

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Great connecting today, {{firstName}}

Hi {{firstName}}, Thanks for taking the time to meet today — really enjoyed our conversation. Here's a quick recap of what we discussed: • {{keyPoint1}} • {{keyPoint2}} As next steps, I'll {{nextStep}} and will follow up by {{followUpDate}}. Let me know if I missed anything or if you have questions in the meantime. Talk soon,

{{firstName}}{{keyPoint1}}{{keyPoint2}}{{nextStep}}+1 more
🤝Follow-up After Meeting

Send a recap after a meeting with clear next steps and action items.

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