šIntroduction / Referral
Leverage a warm introduction from a mutual connection to start a conversation.
Email preview
Hi {{firstName}},
{{referrerName}} mentioned that you might be interested in learning more about how we help teams like {{company}} with their workflow.
We've been working with {{referrerName}}'s team and have seen some great results. I'd love to share a bit more about what we do and see if it could be a fit for you as well.
Would you have 15 minutes this week for a quick chat?
Best,
Merge variables
| Variable | Use |
|---|---|
| {{firstName}} | Replaced when sending. |
| {{company}} | Replaced when sending. |
| {{referrerName}} | Replaced when sending. |
About this template
Use this template when you've been referred by a mutual contact. The warm introduction adds credibility and increases response rates significantly compared to cold outreach.
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Hi {{firstName}}, I came across {{company}} and was impressed by what your team is building. We help companies like yours streamline their sales pipeline and close deals faster. Would you be open to a quick 15-minute chat to see if there's a fit? You can grab a time that works here: {{meetingLink}} Either way, I'd love to connect. Best,
Initial prospecting email to introduce yourself and start a conversation with a new lead.
Hi {{firstName}}, Thrilled to officially welcome {{company}} on board! We're excited to get started and help your team achieve great results. Here's what happens next: ā¢ Our onboarding team will reach out within {{onboardingTimeline}} to schedule your kickoff ā¢ In the meantime, feel free to explore our getting-started guide If you need anything at all, don't hesitate to reach out. We're here to help. Cheers,
Express appreciation after closing a deal and set expectations for onboarding.
Hi {{firstName}}, I thought you might find this interesting ā we recently published a case study on how {{caseStudyCompany}} tackled challenges similar to what {{company}} is facing. The highlights: ā¢ Challenge: {{challenge}} ā¢ Solution: How they used our platform to address it ā¢ Result: {{result}} I think there are some great parallels to your situation. Happy to walk through it together if you're interested. Best,
Share a relevant success story or case study to build credibility and move deals forward.