SWOT Analysis Template
The SWOT Analysis Template below is free to preview and install in Zealos. Evaluate your Strengths, Weaknesses, Opportunities, and Threats with structured prompts.
Preview: SWOT Analysis
SWOT Analysis
Subject: [Product / Team / Company / Initiative]
Date: [Date] | Facilitated by: [Name]
Strengths and Weaknesses are internal factors you can control. Opportunities and Threats are external factors you need to respond to.
Strengths
What do we do well? What advantages do we have? What resources do we have that others don’t?
[e.g., Strong brand recognition in our niche]
[e.g., Experienced and cohesive team]
[e.g., Proprietary technology / unique IP]
[e.g., High customer retention rate]
[e.g., Strong relationships with key partners]
Weaknesses
Where do we fall short? What do competitors do better? What are we avoiding?
[e.g., Limited marketing budget]
[e.g., Technical debt slowing feature development]
[e.g., Small team with limited bandwidth]
[e.g., Weak presence in enterprise segment]
[e.g., High dependency on a single revenue source]
Opportunities
What trends can we take advantage of? What gaps exist in the market? Where is demand growing?
[e.g., Growing market for AI-powered productivity tools]
[e.g., Competitor recently raised prices significantly]
[e.g., Partnership opportunity with [Company]]
[e.g., Expanding into [new segment or geography]]
[e.g., New regulation creating demand for compliance tools]
Threats
What external challenges could hurt us? What are competitors doing? What market changes are concerning?
[e.g., Well-funded competitor entering our space]
[e.g., Economic downturn reducing customer budgets]
[e.g., Key technology dependency could change terms]
[e.g., Talent market making hiring difficult]
[e.g., Regulatory changes increasing compliance burden]
Key Takeaways & Next Steps
The power of a SWOT analysis is in the actions you take afterward. Identify 2-3 strategic moves based on what you’ve uncovered.
Leverage [Strength] to pursue [Opportunity]
Address [Weakness] before it becomes a liability
Develop a contingency plan for [Threat]
Schedule follow-up review in [timeframe]
About this template
Make better strategic decisions by understanding your position clearly. This SWOT template walks you through each quadrant with prompting questions to surface insights you might otherwise miss. Use it for products, teams, campaigns, or your entire business.
Tags
Install this swot analysis template in your workspace
Zealos is a personal operating system for revenue teams. Sign up and we'll deliver this template the moment you're in.
Start your free trialMore page templates
Plan your week with daily task lists, a weekly focus area, and an end-of-week review.
Manage change orders from request through approval with cascading impact analysis and a running CO log.
A structured multi-page hub for onboarding new agency clients — from kickoff to 90-day success.