PagesSales & CRMOfficial

πŸ“‹Quarterly Business Review (QBR)

Customer-facing QBR template with value delivered, usage metrics, roadmap preview, and growth recommendations.

by Peopsy

Pages in this template

  • πŸ“‹Quarterly Business Review
  • πŸ“ŠMetrics & Value Delivered
  • πŸš€Roadmap & Growth Plan

Preview: Quarterly Business Review

Quarterly Business Review

πŸ’‘

Account: [Company Name] | Quarter: [Q# Year] | CSM: [Your Name] | Date: [Date]

Account Overview

Field

Details

Account Name

[Company Name]

Contract Value

[$X ARR]

Contract Renewal Date

[Date]

Health Score

[Green / Yellow / Red]

NPS Score

[X]

Executive Sponsor

[Name, Title]

CSM

[Your Name]

Account Age

[X months/years]


Executive Summary

[2-3 sentences summarizing the quarter: what was accomplished, the overall trajectory of the account, and the key theme for this review.]

Key Achievements This Quarter

βœ…

Lead with wins. Show the customer the value they are getting before discussing anything else.

  • [Achievement 1: e.g., Onboarded 3 additional teams, expanding usage to 85 active users]

  • [Achievement 2: e.g., Reduced average deal cycle by 12% using pipeline automation]

  • [Achievement 3: e.g., Completed CRM integration, eliminating manual data entry]

  • [Achievement 4: e.g., Achieved 94% user adoption across the sales team]

Areas of Focus

Where we need to improve or where there are opportunities:

  • [Focus 1: e.g., Adoption in the marketing team remains low β€” schedule training session]

  • [Focus 2: e.g., Support ticket volume increased β€” review common issues and address root causes]

  • [Focus 3: e.g., Upcoming renewal β€” begin renewal conversation and discuss expansion]

Agenda for This QBR

  • Review key achievements and metrics (10 min)

  • Deep-dive into usage and value delivered (15 min)

  • Product roadmap preview and feedback (10 min)

  • Growth recommendations and next steps (10 min)

  • Open discussion (15 min)

About this template

A great QBR turns a routine check-in into a strategic conversation that drives retention and expansion. This three-page template gives your customer success and account management team everything they need: an executive summary with key achievements, a detailed metrics page showing usage, adoption, value delivered, and support quality, plus a forward-looking page covering product roadmap highlights and growth recommendations. Stop presenting generic slide decks. Instead, use this template to show each customer the specific value they have received, and build a compelling case for deeper partnership. Designed for CSMs, account managers, and revenue leaders managing strategic accounts.

Tags

QBRquarterly-business-reviewcustomer-successaccount-managementretention

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Weekly Focus: What is the ONE thing that would make this week a success? Write it here and keep it visible.

Week of: [Date] β€” [Date]


Monday

Most important task for the day

Second priority task

Third priority task

Tuesday

Most important task for the day

Second priority task

Third priority task

Wednesday

Most important task for the day

Second priority task

Third priority task

Thursday

Most important task for the day

Second priority task

Third priority task

Friday

Most important task for the day

Second priority task

Wrap up loose ends and prep for next week


Weekly Review

βœ…

Take 15 minutes on Friday afternoon to reflect on your week. This small habit compounds into massive clarity over time.

  • What did I accomplish this week?

  • What didn’t get done and why?

  • What should I carry forward to next week?

  • What’s one thing I could improve next week?

πŸ“…Weekly Planner

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Change Order Request

πŸ’‘

Complete this form for every proposed change to the original contract scope. Attach supporting documents (sketches, specs, photos) before routing for approval.

CO Details

Field

Value

CO Number

[CO-001]

Project Name

[Project Name]

Contract Number

[Contract #]

Date Initiated

[YYYY-MM-DD]

Requested By

[Name / Company]

Priority

[Standard / Urgent / Critical Path]


Parties

Role

Name

Company

Contact

Owner / Client

[Name]

[Company]

[Email / Phone]

General Contractor

[Name]

[Company]

[Email / Phone]

Architect of Record

[Name]

[Company]

[Email / Phone]

Subcontractor (if applicable)

[Name]

[Company]

[Email / Phone]


Description of Change

Reason for Change:

  • [Owner-directed change]

  • [Design error or omission]

  • [Unforeseen site condition]

  • [Code or regulatory requirement]

  • [Value engineering]

  • [Other: describe]

Detailed Description:

[Provide a detailed narrative of what is changing, why, and what areas of work are affected. Reference drawing numbers, spec sections, and RFI numbers as applicable.]

Reference Documents

  • [RFI #___]

  • [Drawing Sheet ___]

  • [Specification Section ___]

  • [Photo / Sketch attached]


Cost Impact

⚠️

All cost estimates must include labor, material, equipment, subcontractor markup, and overhead & profit per contract terms.

Item

Description

Qty

Unit

Unit Cost

Total

1

[Labor β€” trade description]

[X]

[hrs]

[$XX.XX]

[$X,XXX]

2

[Material β€” description]

[X]

[ea/lf/sf]

[$XX.XX]

[$X,XXX]

3

[Equipment rental]

[X]

[days]

[$XXX]

[$X,XXX]

4

[Subcontractor β€” name/trade]

[1]

[LS]

[$X,XXX]

[$X,XXX]

Subtotal

[$X,XXX]

Overhead & Profit (__ %)

[$XXX]

Total CO Value

[$X,XXX]

Net impact to contract value: [+ / - $X,XXX]


Schedule Impact

Field

Value

Days Added / Removed

[+/- X calendar days]

Affected Activities

[List critical path activities impacted]

Revised Substantial Completion

[YYYY-MM-DD]

Concurrent Work Possible?

[Yes / No β€” explain]


Approval Chain

Step

Role

Name

Date

Status

1

Submitted by (Requestor)

[Name]

[Date]

[Submitted]

2

Reviewed by (PM / Superintendent)

[Name]

[Date]

[Pending]

3

Approved by (GC Principal)

[Name]

[Date]

[Pending]

4

Approved by (Architect)

[Name]

[Date]

[Pending]

5

Approved by (Owner)

[Name]

[Date]

[Pending]


Verification Checklist

Scope clearly defined and not duplicated in other COs

Cost breakdown includes all labor, material, equipment, and markup

Schedule impact reviewed with superintendent

Downstream trade impacts identified (see Cascading Impact page)

Supporting documents attached (drawings, specs, photos)

Insurance and bonding implications reviewed if CO exceeds threshold

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Client Onboarding Hub

πŸ’‘

Use this hub as your single source of truth for every new client engagement. Complete the overview below, then work through each sub-page to ensure a smooth, professional onboarding experience.

Client Overview

Field

Details

Client Name

[Company Name]

Main Contact

[Name, Title, Email, Phone]

Account Manager

[Your team member]

Start Date

[YYYY-MM-DD]

Retainer Value

[$X,XXX / month]

Services

[SEO, Content, Paid Media, Social, etc.]

Communication Cadence

[Weekly calls, bi-weekly reports, monthly reviews]

Contract Length

[6 months / 12 months / ongoing]

Billing Cycle

[Monthly / Quarterly]

Primary Goal

[e.g., Increase qualified leads by 40% in 6 months]


Master Onboarding Checklist

Work through each item below. Check them off as you go β€” aim to complete all items within the first two weeks of engagement.

Send welcome email with onboarding packet and team introductions

Schedule kickoff call (all stakeholders from both sides)

Set up shared Slack channel or communication workspace

Collect brand assets (logos, fonts, color codes, style guide)

Configure tools access (analytics, ad platforms, CMS, social accounts)

Create client reporting dashboard with agreed-upon KPIs

Establish content/creative approval workflow and turnaround times

Document escalation paths and emergency contacts

Set up project management board with initial deliverables

Schedule recurring check-in meetings for the first 90 days

Conduct internal team briefing on client goals and sensitivities

Send first check-in summary within 48 hours of kickoff


Key Dates & Milestones

Milestone

Target Date

Owner

Status

Welcome email sent

[Date]

[Name]

Pending

Kickoff call completed

[Date]

[Name]

Pending

All access credentials received

[Date]

[Name]

Pending

Brand guidelines documented

[Date]

[Name]

Pending

Reporting dashboard live

[Date]

[Name]

Pending

First deliverable shipped

[Date]

[Name]

Pending

30-day check-in

[Date]

[Name]

Pending

90-day review

[Date]

[Name]

Pending

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Pro tip: Share this hub (or a client-facing version) with your new client so they can see progress and know exactly what to expect during onboarding.

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