Content Calendar Template
The Content Calendar Template below is free to preview and install in Zealos. Plan and track your content with monthly themes, a content pipeline, and distribution checklist.
Preview: Content Calendar
Content Calendar
Use this calendar to plan, produce, and distribute content consistently. Update it weekly to keep the pipeline flowing.
Content Strategy Overview
Field | Details |
|---|---|
Primary Audience | [Target persona] |
Content Pillars | Product updates, Thought leadership, Customer stories, How-to guides |
Publishing Cadence | 2 blog posts/week, 5 social posts/week, 1 newsletter/week |
Primary Channels | Blog, LinkedIn, Twitter/X, Email newsletter |
Monthly Themes
Month | Theme | Key Dates / Events | Goal |
|---|---|---|---|
January | New Year Productivity | New Year’s | Drive signups with planning content |
February | Customer Love | Valentine’s Day | Publish 3 customer stories |
March | Spring Launch | Product launch [date] | Generate buzz for new feature |
April | Data & Insights | Industry report release | Establish thought leadership |
May | Team Collaboration | Highlight team features | |
June | Mid-Year Review | Recap content + drive Q3 pipeline |
Content Pipeline
[Blog] "10 Ways to Close Deals Faster" — Status: Writing — Due: [Date]
[Blog] "Customer Spotlight: [Company]" — Status: Interview scheduled — Due: [Date]
[Social] Product tip thread (Twitter) — Status: Draft ready — Due: [Date]
[Email] Monthly newsletter — Status: Outline — Due: [Date]
[Video] Product demo walkthrough — Status: Scripting — Due: [Date]
[Blog] "How We Built [Feature]" — Status: Idea — Due: [Date]
Distribution Checklist
Every piece of content should be distributed through at least 3 channels. Don’t let great content die on the blog.
Publish on blog / website
Share on LinkedIn with personal commentary
Post on Twitter/X with key takeaway
Include in weekly email newsletter
Share in relevant Slack communities or forums
Repurpose into short-form social content (carousel, thread)
Add to company’s content hub or resource center
About this template
Stay organized and consistent with your content strategy. This template helps you plan monthly themes, track your content pipeline from idea to published, and ensure every piece is properly distributed. Works for blog posts, social media, email, and more.
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