🗺️Business Model Canvas

Business Model Canvas

Company / Product: [Name] | Date: [Date] | Version: [1.0]

1. Customer Segments

Who are our most important customers? What are the customer archetypes?

• [Primary segment: e.g., Mid-market SaaS companies (50–500 employees)]

• [Secondary segment: e.g., Freelancers and solo consultants]

• [Niche: e.g., Sales teams running outbound motions]

2. Value Propositions

What value do we deliver? Which customer problems are we solving?

• [e.g., All-in-one workspace replacing 5+ tools]

• [e.g., 10x faster pipeline management with AI assistance]

• [e.g., Beautiful, intuitive UX that requires no training]

3. Channels

How do we reach our customers? Which channels work best?

• [e.g., Product-led growth (free tier + self-serve upgrade)]

• [e.g., Content marketing and SEO]

• [e.g., Sales-assisted for mid-market and enterprise]

• [e.g., Partner referral program]

4. Customer Relationships

What type of relationship does each segment expect?

• [e.g., Self-service with in-app help and documentation]

• [e.g., Dedicated CSM for accounts over $10K ARR]

• [e.g., Community forum and user groups]

5. Revenue Streams

What are customers willing to pay for? How do they prefer to pay?

• [e.g., Monthly/annual SaaS subscription ($29–$199/user/month)]

• [e.g., Usage-based pricing for AI features]

• [e.g., Enterprise contracts with custom pricing]

6. Key Resources

What key resources does our value proposition require?

• [e.g., Engineering team and proprietary technology]

• [e.g., Customer data and AI models]

• [e.g., Brand reputation and trust]

7. Key Activities

What key things do we do to deliver our value proposition?

• [e.g., Product development and continuous shipping]

• [e.g., Customer acquisition through content and sales]

• [e.g., Platform reliability and performance]

8. Key Partnerships

Who are our key partners and suppliers?

• [e.g., Cloud infrastructure provider (AWS/GCP)]

• [e.g., Integration partners (Slack, Google, Salesforce)]

• [e.g., Agency and consulting partners for implementation]

9. Cost Structure

What are the most important costs inherent in our business model?

• [e.g., Engineering salaries (largest cost)]

• [e.g., Cloud hosting and infrastructure]

• [e.g., Sales and marketing spend]

• [e.g., Customer support operations]