Business Model Canvas Template
The Business Model Canvas Template below is free to preview and install in Zealos. Map your business model across all 9 BMC segments with guided prompts and examples.
Preview: Business Model Canvas
Business Model Canvas
Company / Product: [Name] | Date: [Date] | Version: [1.0]
The Business Model Canvas is a strategic tool for developing new or documenting existing business models. Review and update it quarterly.
1. Customer Segments
Who are our most important customers? What are the customer archetypes?
[Primary segment: e.g., Mid-market SaaS companies (50–500 employees)]
[Secondary segment: e.g., Freelancers and solo consultants]
[Niche: e.g., Sales teams running outbound motions]
2. Value Propositions
What value do we deliver? Which customer problems are we solving?
[e.g., All-in-one workspace replacing 5+ tools]
[e.g., 10x faster pipeline management with AI assistance]
[e.g., Beautiful, intuitive UX that requires no training]
3. Channels
How do we reach our customers? Which channels work best?
[e.g., Product-led growth (free tier + self-serve upgrade)]
[e.g., Content marketing and SEO]
[e.g., Sales-assisted for mid-market and enterprise]
[e.g., Partner referral program]
4. Customer Relationships
What type of relationship does each segment expect?
[e.g., Self-service with in-app help and documentation]
[e.g., Dedicated CSM for accounts over $10K ARR]
[e.g., Community forum and user groups]
5. Revenue Streams
What are customers willing to pay for? How do they prefer to pay?
[e.g., Monthly/annual SaaS subscription ($29–$199/user/month)]
[e.g., Usage-based pricing for AI features]
[e.g., Enterprise contracts with custom pricing]
6. Key Resources
What key resources does our value proposition require?
[e.g., Engineering team and proprietary technology]
[e.g., Customer data and AI models]
[e.g., Brand reputation and trust]
7. Key Activities
What key things do we do to deliver our value proposition?
[e.g., Product development and continuous shipping]
[e.g., Customer acquisition through content and sales]
[e.g., Platform reliability and performance]
8. Key Partnerships
Who are our key partners and suppliers?
[e.g., Cloud infrastructure provider (AWS/GCP)]
[e.g., Integration partners (Slack, Google, Salesforce)]
[e.g., Agency and consulting partners for implementation]
9. Cost Structure
What are the most important costs inherent in our business model?
[e.g., Engineering salaries (largest cost)]
[e.g., Cloud hosting and infrastructure]
[e.g., Sales and marketing spend]
[e.g., Customer support operations]
Review this canvas with your team quarterly. Business models evolve — make sure your understanding of the model evolves with it.
About this template
Visualize your entire business model on a single page using the Business Model Canvas framework. Each of the 9 segments includes guiding questions and example content to help you think through your value proposition, customers, channels, revenue streams, and more.
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