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🛍️Agency Service Catalog

A complete catalog of your agency's services, pricing tiers, and packages — with internal margin notes.

by Peopsy

Preview: Agency Service Catalog

Agency Service Catalog

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Customize this catalog with your actual services and pricing. Use the internal notes at the bottom for margin information that should never be shared with clients.

Core Services

Service	Description	Key Deliverables	Pricing Model	Price Range	Ideal Client Profile
Search Engine Optimization (SEO)	Technical, on-page, and off-page SEO to grow organic search visibility and qualified traffic.	Technical audit, keyword strategy, content optimization, link building, monthly reporting	Monthly retainer	$2,500 - $8,000/mo	B2B companies with 50+ page websites targeting organic growth
Pay-Per-Click Advertising (PPC)	Strategic paid search and display campaigns across Google, Bing, and programmatic networks.	Account setup/audit, campaign management, ad copy, bid optimization, conversion tracking, reporting	Retainer + % of ad spend	$2,000/mo + 10-15% of spend	Companies with $5K+ monthly ad budgets seeking measurable ROI
Content Marketing	End-to-end content strategy and production — blog posts, guides, whitepapers, case studies, and more.	Content strategy, editorial calendar, writing, editing, publishing, promotion	Monthly retainer or per-piece	$3,000 - $10,000/mo	Brands that need consistent, high-quality thought leadership and SEO content
Social Media Management	Full-service social media — strategy, content creation, community management, and paid social.	Social strategy, content calendar, creative production, posting, engagement, analytics	Monthly retainer	$2,000 - $6,000/mo	Consumer and B2B brands wanting consistent, engaging social presence
Email Marketing	Strategy, design, and execution of email campaigns, automation flows, and list management.	Email strategy, template design, copywriting, automation setup, A/B testing, reporting	Monthly retainer or project	$1,500 - $5,000/mo	Companies with 5,000+ subscriber lists looking to improve engagement and conversions
Web Design & Development	Custom website design and development — from landing pages to full site builds and redesigns.	UX/UI design, responsive development, CMS setup, performance optimization, QA	Project-based	$10,000 - $75,000+	Companies needing a new website, redesign, or high-converting landing pages
Brand Strategy	Brand positioning, messaging, visual identity, and go-to-market strategy.	Brand audit, positioning workshop, messaging framework, visual identity guidelines, brand book	Project-based	$8,000 - $30,000	Startups, rebrands, or companies entering new markets needing clear positioning
Analytics & Reporting	Data infrastructure, dashboard development, attribution modeling, and strategic insights.	Analytics audit, tracking setup, custom dashboards, monthly insights reports, attribution modeling	Monthly retainer or project	$1,500 - $4,000/mo	Companies with complex funnels needing better data-driven decision-making

Add-On Services

These services complement core offerings and can be bundled for additional value.

Add-On	Description	Price	Pairs Well With
Conversion Rate Optimization (CRO)	A/B testing, heatmap analysis, and UX improvements to increase conversion rates	$1,500 - $3,000/mo	PPC, Web Dev, SEO
Video Production	Short-form and long-form video content for social, ads, and website	$1,000 - $5,000/video	Social Media, Content Marketing
Influencer Outreach	Identify, vet, and manage influencer partnerships aligned with brand goals	$1,500 - $4,000/mo	Social Media, Content Marketing
Competitive Intelligence	Ongoing competitor monitoring with monthly intelligence reports	$800 - $2,000/mo	SEO, PPC, Brand Strategy
Landing Page Design	High-converting landing pages for campaigns, launches, and lead gen	$2,500 - $5,000/page	PPC, Email Marketing
Marketing Automation Setup	HubSpot, Marketo, or ActiveCampaign setup and workflow configuration	$3,000 - $10,000 (project)	Email Marketing, Content Marketing
Reputation Management	Review monitoring, response management, and online reputation strategy	$1,000 - $3,000/mo	Social Media, Brand Strategy
Podcast Production	End-to-end podcast strategy, recording support, editing, and distribution	$2,000 - $5,000/episode	Content Marketing, Brand Strategy

Package Tiers

Pre-built packages simplify the buying process and increase average deal size. Customize these based on your most common client needs.

Starter Package

Best for: Small businesses and startups looking to build a solid digital foundation.

Included	Details
SEO (Foundational)	Technical audit, on-page optimization for up to 20 pages, local SEO setup
Content Marketing (Light)	4 blog posts per month, 1 lead magnet per quarter
Social Media	3 platforms, 12 posts/month, basic community management
Monthly Reporting	Standard performance dashboard with key metrics
Monthly Strategy Call	30-minute call to review performance and priorities
Price	$4,500 - $6,000/month
Minimum Commitment	3 months

Growth Package

Best for: Scaling companies ready to invest in multi-channel growth.

Included	Details
SEO (Comprehensive)	Full technical SEO, content optimization, link building (5-10 links/mo)
Content Marketing	8 blog posts/month, 2 lead magnets/quarter, content distribution
PPC Management	Google + 1 additional platform, up to $15K ad spend management
Social Media	4 platforms, 20 posts/month, engagement management, paid social
Email Marketing	Monthly newsletter, 1 automation sequence build per quarter
Monthly Reporting	Custom dashboard + written analysis with recommendations
Bi-weekly Strategy Calls	45-minute calls plus async Slack access
Price	$10,000 - $15,000/month
Minimum Commitment	6 months

Scale Package

Best for: Established companies seeking an integrated, full-service marketing partner.

Included	Details
SEO (Enterprise)	Full technical, on-page, off-page, international/multi-location SEO
Content Marketing (Full)	12+ assets/month, video content, thought leadership, gated content
PPC Management	All platforms, unlimited spend management, RLSA, ABM campaigns
Social Media (Full Service)	All platforms, daily posting, full community management, social listening
Email Marketing (Full)	Full automation buildout, segmentation, personalization, re-engagement
Web Development	Ongoing landing pages, A/B testing, site optimizations
Analytics & Attribution	Custom attribution modeling, executive dashboards, data integration
Dedicated Account Team	Named strategist, content lead, and designer with priority access
Weekly Strategy Calls	60-minute calls + dedicated Slack channel
Price	$20,000 - $35,000+/month
Minimum Commitment	12 months

Pricing Notes & Terms

All prices are in USD and exclude applicable taxes
Custom packages are available — contact your account manager for tailored solutions
Ad spend is billed separately and directly by the platform (not marked up)
Project-based work requires 50% deposit before work begins, balance due on delivery
Retainer agreements are billed monthly on the 1st, due Net 15
Price increases (if any) are communicated 60 days in advance and apply at contract renewal
Scope expansions beyond the agreed deliverables require a signed change order
Early termination fees apply: remaining contract value at 50%

Internal: Margin Targets & Cost Structure

This section is for internal use only. NEVER share with clients. Use these targets when scoping and negotiating deals.

Service	Target Margin %	Typical Cost Structure	Notes
SEO	65-70%	12-15 hrs/mo at $45-55/hr blended	Higher margin at scale. Link building costs vary.
PPC	55-65%	8-12 hrs/mo management + tools ($200-400/mo)	Margin improves with larger ad spend (% management fee stays flat)
Content Marketing	55-60%	Writers: $150-300/post, editing: $50-75/post	In-house writers improve margin. Freelance pool for overflow.
Social Media	60-65%	15-20 hrs/mo at $35-45/hr + design ($100-200/mo)	Batch content creation improves efficiency significantly
Email Marketing	65-70%	8-12 hrs/mo at $45-55/hr + tools ($100-300/mo)	Automation setup is project-priced at higher margin
Web Design & Dev	50-60%	Design: 40-60 hrs, Dev: 60-120 hrs at $50-75/hr	Scope creep is the margin killer. Tight SOW essential.
Brand Strategy	70-75%	Senior strategist: 30-50 hrs at $65-85/hr	High margin but harder to sell. Bundle with other services.
Analytics	70-75%	6-10 hrs/mo at $55-65/hr + tools ($100-200/mo)	Highly leverageable once dashboards are built

Discount guidelines:

Maximum 15% discount on any single service — requires director approval above 10%
Multi-service bundles: offer 5-10% bundle discount to incentivize larger engagements
Annual prepay: offer up to 10% discount for annual commitments paid upfront
Never discount below 45% margin — walk away from deals that aren't profitable
First-month trial pricing: up to 25% discount on month 1 to reduce risk for new clients

About this template

Stop quoting prices from memory. This comprehensive service catalog organizes every offering your agency provides — from core services to add-ons to tiered packages — with clear pricing models, deliverables, and ideal client profiles. Internal notes track margin targets and cost structures so your sales team can negotiate confidently while protecting profitability.

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